What I Do
WordPress Web Design, SEO Foundations & Conversion Optimization
I build search-ready, conversion-focused websites for real estate, health & wellness, and luxury travel businesses — connecting strategy, UX, WordPress development, SEO, and ongoing optimization in one process.
The Process
Five stages, one connected thread.
A clear process from strategy through launch and improvement — so each decision supports what comes next.
01
Website Strategy
Before design starts, we clarify the audience, offer, goals, and role the website needs to play in the business.
- –Audience & offer clarity
- –Competitor review
- –Sitemap & content structure
- –Conversion goals
02
UX & Conversion Optimization
Pages and user journeys are structured around the decisions people need to make before they book, call, or inquire.
- –Page flow & wireframes
- –Conversion-path mapping
- –Mobile-first structure
- –Form & CTA planning
03
WordPress Development
Built in WordPress using the right mix of Elementor and custom HTML/CSS — keeping routine content manageable while allowing more flexibility where the experience needs it.
- –Custom page development
- –Responsive implementation
- –Performance considerations
- –Staging & launch QA
04
SEO Foundation
The website launches with the technical and on-page foundations search engines need to understand its structure, topics, and important pages.
- –Technical SEO basics
- –On-page structure
- –Internal linking
- –Analytics & Search Console setup
05
Optimization
After launch, search data and visitor behavior can guide what should be improved rather than relying on assumptions.
- –Search-performance review
- –Content & SEO refinement
- –Conversion review
- –Ongoing recommendations
Built For
Focused experience across three industries.
See how strategy, design, SEO, and conversion take shape for businesses like yours.
Real Estate
Websites that build trust and turn property traffic into qualified buyer and seller inquiries.
Health & Wellness
Search-ready websites that make services easier to find, understand, and book.
Luxury Travel
Premium digital experiences designed to turn inspiration into high-value travel inquiries.
How We Work
Two ways to work together.
Choose the engagement that fits where your website is right now.
Project
Website Projects
For businesses that need a new website or a substantial redesign with a clear strategy.
- ✓WordPress website strategy & development
- ✓UX and conversion-focused design
- ✓SEO foundations built into the site
- ✓Responsive build, testing & launch
Best for: New websites, major redesigns and rebuilds
Retainer
Optimization Retainer
For existing websites that need ongoing improvements after launch.
- ✓SEO and content refinement
- ✓Conversion and user-experience improvements
- ✓Analytics and search-performance review
- ✓Ongoing recommendations and optimization
Best for: Existing websites that need steady improvement
FAQ
Common questions
Website pricing depends on the scope: number of pages, content needs, integrations, SEO requirements, and whether the project is a new build or a substantial redesign. After the discovery stage, I define the scope and provide a custom quote before work begins.
All three are high-trust industries. People often research, compare, and form an opinion long before they make an inquiry, book an appointment, or speak with an advisor. That makes website credibility, search visibility, clear information, and conversion paths especially important.
Yes. I primarily build on WordPress, combining Elementor with custom HTML/CSS when a project needs more flexibility. Routine content stays manageable, while custom development gives me more control over design, structure, performance, and functionality where needed.
Yes, when the existing website gives us a solid enough foundation to work with. Depending on the site, that can include on-page SEO, internal linking, content refinement, analytics and Search Console setup, and local-search improvements. If the site’s structure or platform is actively limiting search visibility or conversions, I’ll recommend addressing that rather than pretending SEO alone can fix the underlying problem.
Sometimes. An existing WordPress website can often be improved through page restructuring, UX and conversion changes, SEO work, content refinement, and performance improvements. If the underlying build creates more problems than it solves, a redesign may be the better investment.
Launch is the beginning of the next stage, not the end of the project. After final testing and handover, the website can be monitored through analytics and search data to identify opportunities for SEO, content, usability, and conversion improvements. Businesses that want ongoing support can continue through an Optimization Retainer rather than treating the website as a one-time project.
Ready to connect the thread?
Tell me what you’re trying to improve — visibility, conversion, the website itself, or all three. I’ll help identify the most useful next step.